Vietnam is an exciting country for tourism and investment. Bustling street life, delicious cuisine and majestic scenery all await you. A country constantly in motion, Vietnam always balances young urban culture with traditional values. In the city, ancient temples are just a turn away from modern shops. In the countryside, life still flows along the rivers and harvests. This contrast between old and new makes up a large part of Vietnam's appeal. Another reason to visit Vietnam is its natural beauty. The North has majestic mountains and beautiful limestone bays. The Central Coast Road leads to historical relics and romantic beaches. And in the South, the sleepless life of Ho Chi Minh City and the riverside villages in the Mekong Delta will make you want to linger forever.

The specialties of each region of Vietnam carry within themselves the local lifestyle and the quintessence of nature there. The North cherishes delicate recipes, like a delicious bowl of bun thang that must be prepared for many hours. In the Central region, royal culinary traditions and typical spices blend in unique dishes such as lotus rice or spring rolls. Southern braised fish and sour soup come from abundant seafood resources, the pride of the Mekong Delta.

Vietnam has an area of 331,212 km², a land border of 4,639 km, a coastline of 3,260 km, and shares a maritime border with Thailand through the Gulf of Thailand and with China, the Philippines, Indonesia, Brunei, Malaysia through the East Sea. Vietnam claims sovereignty over two disputed geographical entities in the East Sea, the Hoang Sa archipelagos (which has lost control in reality) and Truong Sa

According to the ups and downs of the nation's history, Vietnamese customs and practices are constantly being innovated according to social trends. One of the oldest and most influential customs in history is the custom of chewing betel. This is a custom that dates back to the Hung King period and originates from the legend of Trau Areca and this custom has become a typical image of the brotherhood and love between husband and wife of Vietnamese people. Not only the custom of chewing betel, Vietnam also has another custom that was born in ancient times, which is the custom of welcoming the new year, also known as Tet - traditional Tet.