Vietnam is an exciting country for tourism and investment. Bustling street life, delicious cuisine and majestic scenery all await you. A country constantly in motion, Vietnam always balances young urban culture with traditional values. In the city, ancient temples are just a turn away from modern shops. In the countryside, life still flows along the rivers and harvests. This contrast between old and new makes up a large part of Vietnam's appeal. Another reason to visit Vietnam is its natural beauty. The North has majestic mountains and beautiful limestone bays. The Central Coast Road leads to historical relics and romantic beaches. And in the South, the sleepless life of Ho Chi Minh City and the riverside villages in the Mekong Delta will make you want to linger forever.

The specialties of each region of Vietnam carry within themselves the local lifestyle and the quintessence of nature there. The North cherishes delicate recipes, like a delicious bowl of bun thang that must be prepared for many hours. In the Central region, royal culinary traditions and typical spices blend in unique dishes such as lotus rice or spring rolls. Southern braised fish and sour soup come from abundant seafood resources, the pride of the Mekong Delta.

According to the ups and downs of the nation's history, Vietnamese customs and practices are constantly being innovated according to social trends. One of the oldest and most influential customs in history is the custom of chewing betel. This is a custom that dates back to the Hung King period and originates from the legend of Trau Areca and this custom has become a typical image of the brotherhood and love between husband and wife of Vietnamese people. Not only the custom of chewing betel, Vietnam also has another custom that was born in ancient times, which is the custom of welcoming the new year, also known as Tet - traditional Tet.

Vietnam's costumes are very diverse and rich, but the ones that impress people the most are the ao dai and the four-piece dress. The outfit carries the look and soul of Vietnam and when it comes to it, people will immediately think of Vietnam and that is the traditional ao dai. Traditional ao dai consists of a long shirt split into two front and back flaps, floor-length pants, material is silk or plain fabric, diverse colors and patterns.