Vietnam is an exciting country for tourism and investment. Bustling street life, delicious cuisine and majestic scenery all await you. A country constantly in motion, Vietnam always balances young urban culture with traditional values. In the city, ancient temples are just a turn away from modern shops. In the countryside, life still flows along the rivers and harvests. This contrast between old and new makes up a large part of Vietnam's appeal. Another reason to visit Vietnam is its natural beauty. The North has majestic mountains and beautiful limestone bays. The Central Coast Road leads to historical relics and romantic beaches. And in the South, the sleepless life of Ho Chi Minh City and the riverside villages in the Mekong Delta will make you want to linger forever.

Vietnam is the homeland of diverse bloodlines. The community of 54 ethnic groups is divided into hundreds of smaller groups. Each ethnic minority maintains its own culture, with its own rituals, costumes, and language. The best way to learn about them is through practical experiences such as living with indigenous people, or learning how to weave fabric with unique patterns. National culture is always an attractive highlight of Vietnamese tourism.

The aroma of a cup of Vietnamese coffee is a great alarm clock. The fertile basalt soil of the Central Highlands grows quality robusta coffee trees. These coffee beans are one of Vietnam's most beloved export products to the world. Vietnamese coffee culture is very diverse, you can easily count hundreds of coffee shops in big cities. Vietnamese people make traditional coffee using aluminum filters. Watching time pass while waiting for a cup of coffee to drip makes this drink even more flavorful.

The cultural identity of ethnic groups is clearly expressed in community life and in economic activities from customs, costumes to culinary styles. Below are the unique features of Vietnamese culture that you can learn about.