Vietnam is the homeland of diverse bloodlines. The community of 54 ethnic groups is divided into hundreds of smaller groups. Each ethnic minority maintains its own culture, with its own rituals, costumes, and language. The best way to learn about them is through practical experiences such as living with indigenous people, or learning how to weave fabric with unique patterns. National culture is always an attractive highlight of Vietnamese tourism.

According to the ups and downs of the nation's history, Vietnamese customs and practices are constantly being innovated according to social trends. One of the oldest and most influential customs in history is the custom of chewing betel. This is a custom that dates back to the Hung King period and originates from the legend of Trau Areca and this custom has become a typical image of the brotherhood and love between husband and wife of Vietnamese people. Not only the custom of chewing betel, Vietnam also has another custom that was born in ancient times, which is the custom of welcoming the new year, also known as Tet - traditional Tet.

Costume is one of the important factors that differentiate Vietnamese culture from other countries in the world. The costumes not only mark the cultural traditions and customs of the Vietnamese people, but they are also the breath and soul of a nation.

Ao Dai not only enhances the gentle and loving beauty of Vietnamese women, but it also shows discreetness, modesty and strange charm. Ao dai today is becoming more and more diverse in shape, color, and pattern, but it still retains its traditional appearance.