Vietnam is an exciting country for tourism and investment. Bustling street life, delicious cuisine and majestic scenery all await you. A country constantly in motion, Vietnam always balances young urban culture with traditional values. In the city, ancient temples are just a turn away from modern shops. In the countryside, life still flows along the rivers and harvests. This contrast between old and new makes up a large part of Vietnam's appeal. Another reason to visit Vietnam is its natural beauty. The North has majestic mountains and beautiful limestone bays. The Central Coast Road leads to historical relics and romantic beaches. And in the South, the sleepless life of Ho Chi Minh City and the riverside villages in the Mekong Delta will make you want to linger forever.

Eight UNESCO world heritage sites stretch across Vietnam. Each place offers interesting perspectives on local life and majestic natural beauty. The Imperial Citadel and Hue mausoleums take you back to the Nguyen Dynasty full of ups and downs. Hoi An ancient town was once a bustling meeting point for ships and traders around the world. Throughout other provinces and cities, you will encounter ancient relics, poetic scenes, and vivid pieces that create the picture of Vietnamese heritage.

Vietnam is the homeland of diverse bloodlines. The community of 54 ethnic groups is divided into hundreds of smaller groups. Each ethnic minority maintains its own culture, with its own rituals, costumes, and language. The best way to learn about them is through practical experiences such as living with indigenous people, or learning how to weave fabric with unique patterns. National culture is always an attractive highlight of Vietnamese tourism.

Ao Dai not only enhances the gentle and loving beauty of Vietnamese women, but it also shows discreetness, modesty and strange charm. Ao dai today is becoming more and more diverse in shape, color, and pattern, but it still retains its traditional appearance.